JOE MICHAELSON

Sears set out to stop a 3-year, 18% share decline in Lawn Mower sales. By mounting an aggressive Turf War and taking it directly to its Home Improvement competitor's locations, we were able to grow shares by +21% vs. YA.

 

Through the power of television, interactive, social and PR, we ignited reconsideration for Sears among the suburban male target.