JOE MICHAELSON

These faux movie trailers, designed to mimic classic movie genres, ran between the last trailer and the start of the movie and were uber effective. Working with sound engineers, we used the theater's surround sound so convincingly that entire audiences would check their phones the moment the ringing started.

 

It was serendipity at it's finest: the right message in the right place at the right time. And a powerful way to connect.

 

To engage customers further, we created complementary microsites where fans of the brand could find more content, enter sweepstakes, play games, download ring tones and generally get lost in the experience.