powder
pump up: the movie
These microsites were created as supplemental engagement vehicles for the silence is golden campaign and were designed to connect and engage with Best Buy's cell phone customers.
The sites strengthened the emotional bond between brand and customer even further and drove strong engagement results.
microsites
best buy
Case in point: despite no advertising other than an obscure url popping up at the end of the faux movie trailer, pumpupthemovie.com attracted over 2.7 Million visits in the first three months, with most visitors spending over 4 minutes on the site. The culprit behind this success? Word of mouth. It struck that kind of chord with our customers
Give 'em a try. But be forewarned, productivity's been known to evaporate around these sites.