what's my deal?
Over the years, I've been fortunate enough to work on some amazing brands alongside mind-bogglingly smart, talented people. I've been smart enough to take full advantage of that and learn as much as I can along the way. Of the many things I've come to understand over the years, two things stand out:
1] The path to long-lasting brand success runs through the heart, not the head. If we aren't connecting with customers on an emotional level, the head will soon tune out. Feelings linger. Thoughts wander.
2] Effectiveness will always be found where an ownable, compelling, and differentiated strategy meets an elegantly simple idea.
StrengthsFinder: My Signature Themes
1 ] ideation
people strong in the ideation theme are fascinated by ideas. they are able to find connections between seemingly disparate phenomena.
2 ] adaptability
people strong in the adaptability theme prefer to "go with the flow." they tend to be "now" people who take things as they come.
3 ] maximizer
people strong in the maximizer theme focus on strengths as a way to stimulate personal and group excellence. they seek to transform something strong into something superb.
4 ] relator
people who are strong in the relator theme enjoy close relationships with others. they find deep satisfaction in working hard with friends to achieve a goal.
5 ] strategic
people strong in the strategic theme create alternative ways to proceed. faced with any given scenario, they can quickly spot the relevant patterns and issues.