JOE MICHAELSON

Pick 'n Save had just launched a new branding campaign focused on freshness and the kind of service that makes shopping easier.

 

To support and underscore this promise of freshness and newness, we re-imagined the brand's identity, established a brand style guide, and committed to the kind of diligent stewardship critical to a consistent, integrated brand experience.

 

In a concerted effort to bolster integration and to live up to the brand promise of newness and easier shopping, we re-designed the website and launched the company's first mobile app.

 

The end results were clean, easy to navigate and highly integrated with the brand.